Grasped by a guitar riff, we dive straight into latest single Can’t Go Back from London-based indie outlet Medium Love. Despite its initial heaviness, the biting riff soon softens when accompanied by an unexpected but glorious, pop of synths. Adding a light-hearted twist to the track.
Swaddling a mean guitar riff with synths could seem an odd combination at first. However the brilliant mixture of instruments Medium Love harness, showcases a unique sound, setting them apart from the very get-go. A ripple of personality breezing through within the first 5 seconds, certain to hook anyone in.
Can’t Go Back pairs perfectly with summer sunshine. As a snaking bassline pulses throughout, drums clash with guitars, creating a raucous rhythmic dreamscape. Pop-punk vocals from Kacey Underwood lift the track to dizzying heights, and once met by co-vocalist Heather Eaton, the duos varying harmonies combine to provide a rich vibrance. Reminiscent in sound to Childcare and The XX.
These vocal harmonies contrast exquisitely, not just with one another, but with their own individual tempos. Matching breathless woozy moments with intense shouted sections. Again, we see a build on that medley of sound Medium Love are delivering throughout their debut.
This mash-up of genres could risk coming off speckled and jarring, but Medium Love manage the balance just right. To present a track that is polished and professional, with just a dash of DIY-bedroom-pop vibe, which we all love!
Perhaps their professionalism spans from experience, as Medium Love are not entirely new to the music scene. Founding member Kacey Underwood was formerly of Big Deal, a band who achieved success amongst the grassroots movement between 2013-2016. Based between California and London.
Striking out anew with Medium Love, we feel that all involved are really beginning to channel their own unique styles. It truly is wonderful to behold! Especially when compared with the pure punk-rock that dominated the sound of Big Deal.
This flair and spark of individuality now at home within Medium Love, will surely stand them in good stead and I highly anticipate their upcoming EP release in just a weeks’ time.